What are the secrets to online mlm success in today’s Internet-based world? Well, there really is no great online mlm secret. But, the fact of the matter is that most MLM business owners never learn how to become a true MLM lead generator.

Most MLM’ers are never given the tools and online mlm training to overcome the four great challenges faced by most network marketers. When you acknowledge and understand these challenges, you will begin to discover the online mlm secrets that are equally available to all network marketers.

Four Major Challenges Faced by Network Marketers

(1) Lack of leads.

There is no doubt that lead generation of the lifeblood of any mlm business. It comes down to simple math really. If you want to build a massive mlm organization, then you have to generate a lot of leads because only a certain percentage of them will ever join you in business.

The online mlm secrets of the top networkers are to…

… have a marketing system,
… establish yourself as a leader to drive traffic to your marketing system,
… and then turn that traffic into leads you can begin building a relationship with.

(2) Lack of Money

Without positive cash flow, no business is able to keep going for very long. One of the major reasons for the high burnout rate in network marketing is that networkers end up spending more money than they make in their business. Whether it’s buying leads or just buying company products and literature while their organization grows slowly resulting in tiny commission checks.

The online mlm secrets of the top networkers are to…

… create multiple streams of income before ever introducing leads to your primary business,
… set up automated mechanisms in your marketing system to create cash flow,
… and get into profits quickly while you’re working to build your organization.

(3) Lack of Marketing Know-How

It’s unfortunate, but network marketing is an industry that is largely pursued by individuals who have no clue about marketing. And to compound the problem, most never seek to go beyond the “make a list” marketing training provided through their upline and primary company.

The online mlm secrets of the top networkers are to…

… continually educate yourself in marketing because it’s one skill that will always serve you,
… find mentors and coaches who can provide the online mlm training and marketing know-how,
… and be willing to test and fail until you discover the things that work consistently.

(4) Lack of Duplication

The real secret to massive wealth in mlm is leverage. And, leverage happens when you can not only attract new representatives consistently, but help them duplicate your success.

The online mlm secrets of the top networkers are to…

… share your marketing system with your team,
… train your new representatives in the online marketing strategies you’ve learned,
… and help your downline team members get into positive cash flow quickly.

Want to learn the step-by-step, proven formula for not only smashing through these challenges, but also mastering all of the online mlm secrets that will take you to the top? Visit http://www.GetMoreMLMResults.com for the online mlm training that will help you dominate your MLM company online!

How much time do you currently spend actively marketing your network marketing business? Is it more than just a couple of hours per week?

Do you even know how much time you should spend actively marketing your MLM business? Many network marketers and home business owners don’t know what their answer to this question should be. They’re not really sure how much time they should be spending on marketing. But, a majority of the network markters I ask admit they’re only spending a couple of hours per week.

Maximize your marketing time. In working with clients one-on-one and through my marketing coaching programs, I challenge business owners that they should be dedicating 20 to 25% of their time each and every week to purposeful marketing activity. For some, that number just seems impossible. They’re busy enough as it is and can’t imagine carving out that much time from their crowded schedules.

So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you’re spending it?

I would tell you this… network markters and home business owners really only need to spend their time in one of four categories:

1. Income Producing Activities
2. Marketing Activities
3. Building Your Future
4. Other – as in this, that and the other

Let’s be clear on what each of these categories mean.

1) Income Producing Activities - This includes actual time spent working to bring in new representatives, sign up new customers, and time spent developing additional passive revenue streams.

2) Marketing Activities - This includes your purposeful marketing and sales activities like networking, writing, preparing and submitting bog post or YouTube videos, setting up and sending out follow-up communications.

This also needs to include some time to educate yourself about marketing. When you’re in network marketing, you can’t deny the importance of improving yourself as a marketer. Spend a few hours every week to study marketing strategies and ideas (books, teleclasses, CDs, eZines, etc.).

3) Building Your Future - One of the constants in business is change. This is time you spend developing and improving your systems. It’s also time you spend on short-term and long-range planning. Are there other ways you could be productively generating income?

Just as importantly, this must include some time on marketing planning and strategy. What needs to be in the plan for what becomes your purposeful marketing activity?

4) Other Activities - This list is long and growing for most networkers and home business owners. It’s dealing with email, paperwork, bookkeeping, running errands, figuring out what’s wrong with that darn computer, organizing and filing, re-indexing your business card file, etc. The dreaded Other category is a huge time and energy waster that sucks the life out of your business success.

I’m sure you’d agree that most of your time should be spent in the first three categories with a majority in the “Income Producing” category. But, the reality of the situation is that too many network marketers spend a majority of their time (as much as 50 to 70%) in “other activities.” Some of that is justified because everyone has a certain amount of administrative duties to take care of. Unfortunately, most of the “other” category is simply wasted time.

That’s the bad news. Because if you’re spending over 50 to 70% of your time in other activities and only a couple of hours per week actively marketing, how do you ever expect to generate more income producing time? It’s a vicious cycle, buy many network marketers find themselves caught in it. Outsource or dump as many of the other activities as you can.

Now, in order to maximize your marketing time, you need to schedule it like you would a doctor or dentist appointment. That’s right, book an appointment in your calendar each and every week. Then be sure you keep the appointment times. People don’t ever break their dentist appointment, but they let distractions from the “other” category take them away from more important business activity all the time.

Imagine how much further along your network marketing business could be if you focused eight hours per week on marketing. You could…

• Improve your Attention Getting Message
• Map out and develop a systematic follow-up strategy
• Write a few killer articles and send them to article repositories to attract prospects
• Develop a special report to give away to prospects so you can build credibility and trust
• Actively participate on social networks by answering questions and providing useful information
• Brainstorm new referral strategies and map out follow-up processes
• Etc., etc., etc.

In just a few short months, you’ll be a more purposeful marketer. And I’d predict you’ll have shifted from “other activities” to more “income producing activities.” Get your calendar and schedule some time right now!

Has anyone ever explained to you why those most commonly used, traditional network marketing business building techniques don’t work anymore? You know what I’m talking about…

• make a huge list of everyone you know;
• invite them to home parties or business opportunity meetings;
• send them to a two-minute sizzle call; etc.

These methods have been taught to network marketers since the suburbs of America started sprouting up all over (i.e., post WWII era). That’s a long time ago. They’re still the primary methods being taught by network marketing companies and your upline today. And I’m sure I don’t have to tell you that they don’t really work.

Besides the fact that they’re outdated and worn-out, there’s a really good reason that they don’t work. From a pure marketing perspective, these methods follow a wildly ineffective two-step marketing approach. If you’re relying on the marketing two-step, then you’re going to continue to struggle.

Let’s back up a minute. Just what the heck do I mean by the two-step marketing approach?

Depending on how old you are, you might remember back in the early 1990′s that country music was very popular. Names like Garth Brooks, Alan Jackson, and Clint Black were topping the music charts. Even if they names don’t sound familiar to you, stay with me… this should still make sense.

Even though it’s been around forever, this rise in country music popularity introduced an entirely new generation to country dancing. One of the most well known type of country dance is the Texas Two-Step. It was fairly easy to learn because… well, there’s really only two-steps.

To the right song, a Texas Two-Step fits very well. But, in network marketing the two-step is an incredibly ineffective, time-wasing, energy-wasting, and potentially money-wasting approach.

Here’s what the two-step marketing approach looks like:

Step One - You contact someone on your list to tell them about this exciting business oppportunity you’re involved in. You share a little bit about the incredible products, the incredible company, the incredible compensation plan, and your amazing upline support.

Step Two - Your prospect gets so “out-of-their-freakin-mind” excited that they sign up right away and join you in the business.

Think about it, that’s how all of those traditional network marketing methods are designed to work. And, even when your upline is telling you to “be sure and follow-up”, all you’re doing is repeating the two steps. That’s just like the Texas Two-Step… pretty much the same two steps repeated over and over again. And in a country bar, everyone’s just going around in a big circle.

The marketing two-step simply doesn’t work in today’s day and age. Back when these methods were first being taught, people were not being bombarded with tons of marketing messages. Today they are bombarded with messages and endless opportunities promising big money.

So why is everyone still teaching and using two-step marketing methods if they don’t work?

Well for one thing, they’re extremely easy to teach. And another reasion is that it’s mostly people teaching other people exactly what they were taught. And then everyone else sees everyone else doing it that way, so that’s exactly what they do. Everyone ends up two-stepping in a big circle.

Take Your Network Marketing Business Building Approach Beyond A 2-Step Marketing Approach.

What you need is a consistent, systematic approach to marketing that focuses on building relationships with your prospects. It’s about being patient and striving to provide useful, valuable information that prospects could actually use. You want your propspects to view you as a leader that can actually show them how to build a successful network marketing business.

Don’t bombard your prospects with all the company literature on your killer network marketing opportunity. People aren’t looking for your opportunity. Opportunites are actually easy to find. People are trying to figure out how to succeed and most of them don’t understand marketing. Learn everything you can about marketing and then start sharing what you learn with others.

I’m often asked, what’s the greatest marketing tip you can offer to someone striving to build a network marketing business.

The answer may surprise you.

Have a look at this video… tell me what you think.

www.youtube.com/watch?v=tGagxB3Z0ug