MLM prospecting presents a significant challenge for most people in network marketing. The fact of the matter is that most people who come into network marketing do so without any real MLM prospecting skills.

Plus, the person who sponsored them into network marketing typically does not possess any real marketing or recruiting skills either. And to make matters worse, the training offered by the company or your upline ends up being of little to no value at all

With that as a starting point, no wonder it is so challenging for network marketers. Thousands of networkers have started searching online for answers to help overcome the challenges that keep them from building a thriving network marketing business.

The growth of the Internet has created unprecedented opportunity for network marketers. Unfortunately, it has also created a level of confusion and a layer of seeming complexity for so many who are already feeling challenged by their business building efforts.

But, the growth of your network marketing business using the Internet is possible and within your reach. Now more than ever, you need a proven plan and process to turn an Internet presence into an MLM prospecting machine. The first thing you need is to understand and overcome the five main challenges to growth online.

The Five Main MLM Prospecting Challenges to Online Growth.

Challenge #1 - Grabbing the attention of the right prospective business partners and customers. MLM prospecting is not simply a matter of getting your business and opportunity in front of more people.

If you want to grab attention from the right prospects, then it is a matter of putting the right message in front of the right people. Your facebook friends or twitter followers are not necessarily any better prospects than your list of family and friends who never asked to hear about your opportunity.

The top MLM earners who succeed online are putting their message in front of those who are already in or have expressed an interest in network marketing. Those are the people who are online looking for answers. They are not necessarily looking for your opportunity, but they will be more willing to listen to messages aimed at helping them succeed.

Challenge #2 - Giving prospects enough information to interest them in exploring working with you. Once you have grabbed attention, it is important that you are giving your prospects the right information. The top MLM income producers online do not waste effort putting a bunch of worthless information about their company and their opportunity in front of their prospects.

Too many network marketers scare away most of their potential prospects by creating an information overload of mostly the completely wrong information. Your best prospects are not online searching for your opportunity. They are more likely looking for answers to help them succeed in this industry.

Challenge #3 - Turning interest from your prospects into a commitment to join you in business. This is where the top producers online tend to have a huge advantage. And, that is because they have a well designed and implemented marketing funnel.

When people are saying no or you are not getting commitment, it is because they do not see a gain that outweighs the challenge or pain they experience as a network marketer. Your opportunity and compensation plan does not offer enough perceived value to motivate prospects to want to work with you.

With their well designed marketing funnel, the top earners online build familiarity and provide valuable information that builds a relationship with high-quality prospects on autopilot. And that process turns qualified prospects into motivated business partners and customers.

Challenge #4 - Building your business without draining you or your bank account. Yes, it is possible to build a business by talking to everyone you know, inviting them to private business receptions, giving them sample products, passing out opportunity DVDs and Success at Home magazines.

The problem is most people run out of steam and can not afford to keep spending money on those kind of techniques before they ever start making real income in the business.

There are a number of online marketing and promotional techniques that you can deploy for little to no money at all. Plus, when you utilize them correctly, you begin attracting prospects to your marketing funnel instead of chasing after bad leads that never go anywhere.

Challenge #5 - Having a duplicable system so you can teach your new business partners to attract new business partners and customers. The only way to really start making money in network marketing is with the leverage of a downline organization.

It gets frustrating to sign a few people up in your business only to have them never do anything. This happens most often because there is no system in place for them to duplicate.

But, when you have a system in place designed to build a list, build a relationship with that list, and turn those relationships into income streams then you can teach that to your new downline reps.

And because the system works on autopilot with proper care and maintenance, they will be positioned to teach the new representatives that they sign up below them as well.

These are certainly not the only challenges that you will face online. But, when you are able to successfully overcome these five main challenges, you will be able to succeed online consistently.

When you understand taking on these challenges, you are ready to implement a Simple Three Step Model to MLM Prospecting Success Online for your business. This is the exact same business model that all of the top online network marketers use. Empower Network is becoming the core of that system for many network marketers.

Here’s to YOUR Online Success!

Kevin Dervin

Network marketing prospecting has become a hot topic online in recent years. With the explosive growth of the Internet, it just makes sense that the network marketing industry moves there for prospecting and business building purposes.

But, just jumping on the Internet isn’t going to make you a network marketing prospecting expert or a top MLM business builder. The vast majority of network marketers struggle with prospecting online because they consistently make the same killer marketing mistakes over and over again.

Here are five killer network marketing prospecting mistakes online that you need to avoid.

(1) Mistake number one is simply thinking that everyone is a prospect. This is a classic marketing blunder that network marketing prospectors just might be the biggest offenders of online.

When you believe everyone is a prospect for you MLM opportunity, then you end up chasing after and pestering bunches of people who never asked to hear about your opportunity. You waste a tremendous amount of effort chasing people who will never be good prospects to join your team.

You see this when someone is blasting out emails to all their friends and family inviting them to come take a look at their opportunity. And, with the growth of social networks online, you are likely to have been blasted with facebook and twitter updates with the same silly invitations.

It is the online version of making a list of everyone you know and then calling them to look at your business. What makes you think those people are good, high-targeted prospects for you network marketing opportunity?

The only people you should be prospecting to online are those that are already interested in network marketing.

(2) Mistake number two is leading with and promoting your primary business opportunity. This is a prospecting mistake that confuses virtually all network marketers.

You think because you joined a particular network marketing business opportunity, that it is the main thing you have to market and promote. But, it is not the place to start.

People are bombarded with online marketing messages, business opportunities, and money making opportunities. What is supposed to make your network marketing opportunity any better than the myriad of other choices out there?

Because most people who come into network marketing do not have any MLM or Internet experience, they are looking for a leader that can show them how to succeed in this industry. Focus on that and discussions regarding your particular opportunity will follow.

(3) Mistake number three is over promoting promises of huge financial and time freedom. Most network marketers are prospecting people for their network marketing opportunity using the premise of financial and time freedom.

Let’s set aside the fact that most network marketers have not achieved either of those goals as they are prospecting others for a moment. The fact of the matter is that it is simply the wrong focus. It is true that many people who join a particular network marketing opportunity would ultimately like to achieve financial and time freedom in their lives.

But, in terms of building a significant network marketing organization, it is not the best prospecting technique. The reason is that the gap from where they start to where that actual freedom is realized is too large. And, that leads to a large percentage of burnout in the industry.

(4) Mistake number four is marketing and promoting a company replicated web site. How can I put this gently? Company replicated web sites suck and they do not work!

When you try to send people directly to your MLM company replicated web site, you are going to turn off more people than will ever become interested.

Company replicated sites are typically blatant promotional sites that are committing each of the first three killer network marketing prospecting mistakes. They do not provide a good way for you to create a connection with your prospects, begin building a relationship of trust, and establish yourself as a leader in network marketing worth following.

You want to have a presence online, but if a company replicated web site is your primary presence then prepare to struggle.

(5) Mistake number five is having either a poorly thought out or no follow-up plan. It is unlikely that your prospects will rush to join your business after your first online contact with them.

Marketing wisdom shows that a large percentage of decisions are made after six to seven successful positive contacts. Too many network marketers simply become pest if they actually do any follow up. Just calling, emailing or facebooking someone to see if they have gone and checked out your opportunity site is a poor follow up plan.

These might not be the only network marketing prospecting mistakes you make, but these five killer mistakes are some of the most common. If you are guilty of committing any of these network marketing prospecting mistakes online, don’t be too hard on yourself. Most other network marketers online are committing these mistake also.

The key is to identify what steps you need to take online to eliminate these mistakes. Typically, the answer to network marketing prospecting online is not going to come from your current upline.

Network marketing prospecting does not have to be so complicated. See my article on a Simple Three Step Business Model to Online MLM Prospecting.

Most networkers are approaching MLM prospecting all wrong!

What if I told you that most of what you know about MLM prospecting flat out doesn’t work? And what would you say if I told you that tossing out your pre-existing notions and adopting some proven marketing principles would put you on a path to much greater success?

Way too many networkers are struggling with their MLM prospecting because they don’t understand the core principles (fundamentals) of marketing.

Forget the details of the approach you’re using currently. It doesn’t matter if we’re talking about group prospecting or one-on-one discussions. It doesn’t even matter if we’re talking about virtual or face-to-face prospecting.

Without understanding the core principles of marketing, you’re likely not going to get the results you’re seeking.

You might be skeptical and wondering how I can make these claims so boldly and confidently.

My response is pretty simple. I know because I was also wrong for many years. But, when I started paying attention to someone who knew what they were talking about, my results began to change pretty much overnight.

I know because every network marketer I’ve personally worked with since getting involved in the MLM industry has been wrong. But when you are were willing to let go of flawed pre-existing notions and begin applying some proven marketing principles you will begin getting vastly improved results.

MLM prospecting isn’t the numbers game that so many top leaders in network marketing think it is. It’s not just about getting out there in front of more people to tell them about your products and amazing business opportunity.

It’s really more of a quality than quantity numbers game. It’s about attracting future leaders in your organization instead of chasing future deadbeat representatives.

Once again, you may have to throw out all of your old MLM prospecting concepts and start over.

Here’s how you can get started today…

Shift the focus of your MLM prospecting efforts from your products and your opportunity to your ideal prospects and watch your results begin to soar.

What do I mean by shift your focus? For many that I work with, it’s hard for them to see what they’re doing wrong because their products and the allure of residual income may be what initially drew them in. But, it’s not what your best future prospects are searching for.

Take a look at how you present your message currently. If you’re talking mostly about the products or services you can provide, how great the company and the opportunity is, and how much money the leaders in your company are making then recognize that your focus is all wrong.

Shift your focus to talk about what’s relevant to your best prospects. Be clear about it takes to truly succeed in network marketing. Articulate the problems and challenges you want to help your prospects solve including lead generation, MLM prospecting, building a downline and the ability to create duplication.

Talk about what kind of outcomes and results you want to produce for them. Give them information on creating their own attraction marketing system, getting into positive cash flow as they build their downline, and being able to train new representative to replicate your success.

Great MLM prospecting isn’t about shouting, “Look at me! Look at my products! Look at my killer opportunity!”

Great MLM prospecting comes from clear and focused communication on who you want to help and what you want to help them with. Your best prospects will respond to that kind of message because they’re already looking for solutions. That’s why they’re online. They’re tired of struggling with the problems, issues, and challenges they’re dealing with in the MLM industry.

When you understand these core marketing principles, you’ll be ready to make the shift. And that’s when you’ll cross over and become one of the leaders in network marketing that others are ready to follow.

You’re invited to download my 7-day Online Transformation eCourse. 

It is a completely free online MLM prospecting training eCourse that you download and run right from your computer desktop. You’ll discover how to build your business and generate your own constant flow of leads. Go ahead and click the download button now to save the .zip file to your desktop!