Has anyone ever explained to you why those most commonly used, traditional network marketing business building techniques don’t work anymore? You know what I’m talking about…
- make a huge list of everyone you know;
- invite them to home parties or business opportunity meetings;
- send them to a two-minute sizzle call; etc.
These methods have been taught to network marketers since the suburbs of America started sprouting up all over (i.e., post WWII era). That’s a long time ago. They’re still the primary methods being taught by network marketing companies and your upline today. And I’m sure I don’t have to tell you that they don’t really work.
Besides the fact that they’re outdated and worn-out, there’s a really good reason that they don’t work. From a pure marketing perspective, these methods follow a wildly ineffective two-step marketing approach. If you’re relying on the marketing two-step, then you’re going to continue to struggle.
Let’s back up a minute. Just what the heck do I mean by the two-step marketing approach?
Depending on how old you are, you might remember back in the early 1990′s that country music was very popular. Names like Garth Brooks, Alan Jackson, and Clint Black were topping the music charts. Even if they names don’t sound familiar to you, stay with me… this should still make sense.
Even though it’s been around forever, this rise in country music popularity introduced an entirely new generation to country dancing. One of the most well known type of country dance is the Texas Two-Step. It was fairly easy to learn because… well, there’s really only two-steps.
To the right song, a Texas Two-Step fits very well. But, in network marketing the two-step is an incredibly ineffective, time-wasing, energy-wasting, and potentially money-wasting approach.
Here’s what the two-step marketing approach looks like:
Step One - You contact someone on your list to tell them about this exciting business oppportunity you’re involved in. You share a little bit about the incredible products, the incredible company, the incredible compensation plan, and your amazing upline support.
Step Two - Your prospect gets so “out-of-their-freakin-mind” excited that they sign up right away and join you in the business.
Think about it, that’s how all of those traditional network marketing methods are designed to work. And, even when your upline is telling you to “be sure and follow-up”, all you’re doing is repeating the two steps. That’s just like the Texas Two-Step… pretty much the same two steps repeated over and over again. And in a country bar, everyone’s just going around in a big circle.
The marketing two-step simply doesn’t work in today’s day and age. Back when these methods were first being taught, people were not being bombarded with tons of marketing messages. Today they are bombarded with messages and endless opportunities promising big money.
So why is everyone still teaching and using two-step marketing methods if they don’t work?
Well for one thing, they’re extremely easy to teach. And another reasion is that it’s mostly people teaching other people exactly what they were taught. And then everyone else sees everyone else doing it that way, so that’s exactly what they do. Everyone ends up two-stepping in a big circle.
Take Your Network Marketing Business Building Approach Beyond A 2-Step Marketing Approach.
What you need is a consistent, systematic approach to marketing that focuses on building relationships with your prospects. It’s about being patient and striving to provide useful, valuable information that prospects could actually use. You want your propspects to view you as a leader that can actually show them how to build a successful network marketing business.
Don’t bombard your prospects with all the company literature on your killer network marketing opportunity. People aren’t looking for your opportunity. Opportunites are actually easy to find. People are trying to figure out how to succeed and most of them don’t understand marketing. Learn everything you can about marketing and then start sharing what you learn with others.
